Friday, July 20, 2012

A sensitive situation for Warner Bros

This was supposed to be a huge weekend for the DARK KNIGHT RISES. Instead it become a national crisis when John Holmes shot the theater in Aurora, CO. Now Warner Bros is faced with an interesting question about how to fully promote what was geared up to be the biggest movie of the year. Their immediate answer according to the always spot on Nikki Finke is that they may go all weekend without reporting or bragging about box numbers..

However non-chatty Warner is about to become, numbers will still be released to reporters ..

Question will be: how much will this effect overall numbers in the end? Does this mar the Christopher Nolan reinvented franchise?

A tragic film in a sense. Heath Ledger dead as DARK KNIGHT came popular.. DARK KNIGHT RISES released during a real midnight massacre.. Yes indeed, the BATMAN in somewhere in tears tonight..





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