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$40 MIL?

OR $30..

There are high hopes for horror.. the winds of fear are bringing in October tonight as the movie ANNABELLE finally gets its long awaited premiere.. Those I have spoken to tonight say theaters are crowded and people are screaming. Some are laughing.. others are decrying how 'bad' the movie was. All of those opinions are being Facebooked and Tweeted, Tumbled and Instagrammed.

But messages are mixed.
ANNABELLE's late night debut last night only brought in $2.1 mil--lower than the CONJURING's $3.31 mil.. It's also lower than the second installment of the PURGE film.. Good news for ANNABELLE, those other movies were released in the summer.

Time will tell.. By Sunday we will know if horror is alive and well at the box office or if this slump is permanent.

If I had to go out on a limb right now, I'd predict $36 mil based off of all of the information I have currently.

We shall see..

Good luck Annabelle.



  1. […] Incidentally, the HORROR REPORT predicted $36 mil on Friday–very close to the final numbers th… […]


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