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The viral nature of the WOMAN IN BLACK 2

Among the billions of posts and GIFs online right now, there are a few little creepy ones that stand out for me.. They all come from the Tumblr account for the upcoming January 2015 film THE WOMAN IN BLACK 2 . The site is you can find gems, like the one I feature with this post, and others including an arm reaching out to a woman from a baby carriage, freakish images of people screaming, and clever other ways the movie makers are getting their message out on social media.

But I see these THE WOMAN IN BLACK 2 images being shared more than any others online in some time. Perhaps it’s because the there second clips are macabre and downright creepy—as the one featured here .. No matter how many loops over again it makes, each time I see it I still stop and get just a bit of a chill at the face on my screen..

And that is smart for THE WOMAN IN BLACK 2 . People like GIFs.. the online community enjoys quick laughs and even quicker scares.. The movie is drumming up interesting simply by users freely passing around GIFs and other images with #SheNeverLeft as the tag…

And that is how marketing is now.. A chimp with half a brain and an empty wallet can do it. But to do it effectively, you need to know your audience, your platform, and the style of people who would share images like those being given out by the makers of THE WOMAN IN BLACK 2 ..

I remember a time when images online had copyrights and those copyrights mean something.. Big studios would sent out directives to websites —like mine—demanding a cease and desist on the publication of certain movie images.. But now? Now things are quite the alternate. Now studios and Hollywood executives are fine with their movie stills being shared. They even help. They upload to platforms hoping that users ‘reblog’ and make them go viral—all free, all fast. And all effective.

Those cease and desists are long gone. Now we are encouraged to steal those images and post away—knowing the end result will add to the word of mouth advertising.

Everything I just said is common sense and has been so for years. But i still get a little impressed when I come across a TUMBLR site or media site as effective as the one for THE WOMAN IN BLACK 2 .

The movie has another thing going for it: It’s being released in January, it’s PG-13, and it comes after the Christmas season ends.. I personally think that January releases for horror are a good thing. By that point, we have had it up to our mistletoe in Christmas cheer and happiness. We want to be scared again.. and teenagers, those who will most likely make up the vast majority of the PG-13 release crowd on January 2 in the wide box office open for THE WOMAN IN BLACK 2, will eat this horror up.

The distributor is RELATIVITY.. No word yet officially on the number of theaters the film debuts in. But it’s a wide release. And an even wider TUMBLR world of image sharing..



STRANGER THINGS 2 looks incredible

The newest STRANGER THINGS 2 trailer hit on Friday the 13th .. amazing timing as always with the fine people at Netflix..

The excitement over this program is incredible. Not only are people re-watching and re-binging the first season in preparation, but there is an equal amount of re-watching and analyzing of the newest trailers..

Before discussion.. take a glance:

My initial thought: This is actually the weaker of the teasers and trailers for season 2.. Yes, I am inclined to wonder why Eleven is more androgynous  .. why she has more hair now and no one shaved it. why she is out of the upside down and eating Eggos in the normal world..

So many questions about her. But the trailer didn't pay much attention to her--I think on purpose. Instead we glimpsed into the post-pubescent boys and now new friends of another gender planning something, just as the world is being taken over by giant squid creatures from the upside down.

Not viewed at all? Mike's mom and dad. Barb..

Forgive me…


Yes, indeed.. a hurricane-ish type storm is about to hit Ireland..

Hurricane Ophelia is the 10th consecutive hurricane to form in the Atlantic basin this year. According to University of Miami hurricane expert Brian McNoldy, the last time ten consecutive storms became a hurricane was 1893. While a very interesting factoid, the "elephant in the room" is that Ophelia is headed to Ireland. It is rare, but not unprecedented.

There are a few interesting things about this.. First off, there have been really rare occasions that storms of this nature made it as far as Ophelia may..

Actually there have been only a handful in the past years since about, oh, 1851..

From 1851 to 2010, only 10 extratropical storms, typically the tail ends of tropical cyclones, have hit within 200 miles (322 kilometers) of Ireland....Hurricane Debbie was the only tropical hurricane to make landfall in that area, clipping the far northwest of the British Isles in 1961.

But this is 2017--the year that mayhem on …


Real news has become surreal.. I find many headlines of our current day to relate back to THE STAND.. I know the comparison is a little fuzzy, and my overdoing it may be annoying to some. But when the strange similarities to me are striking.. The STAND starts in Texas. And in real life Texas is the center stage for the Ebola scare. And even worse, the endless stories of people 'coming back to life' are getting bizarre--though we can assume that parts of Africa cannot truly pinpoint the cause of death, so somene coming back to life is moot: The person probably wasn't dead. At least we hope they weren't.. Though SNOPES can tell us it's a hoax, try to explain the high strangeness of ABC NEWS filming a dead man and suddenly seeing him moving..

Continuing to the real news of the day (though it seems like fiction half of the time), focus is now turning on how Thomas Duncan got inot the United States. The Washington POST is giving us an hour by hour synopsis of what happen…