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A worthwhile retort on the CABLE TV cord cutting

Last night, I dropped a link on this site and espoused some of my beliefs that the current generation growing up will drop out of the TV scene much prior to the next one. . the link on the ‘cord cutting’ actually came from TIME magazine.. However, a reader comment on the situation offered a very different and good perspective on the potential other side of the coin.. Since it was buried at the bottom of the site and few may have seen it, I’d like to share it in full, as it offers up a counter argument to the believe that Millennials are ready to abandon their TV sets altogether:
It’s important to put this in perspective. The industry does a really good job of hyping reports and headlines based on a single, biased view. If we were to describe “millenials” as the age group of 18-34 from the inception of cable TV in the early 80s, things really don’t look that different. People don’t make primary choices about TV services until they have their own homes. The median age of first-time home buyers has gone up considerably just in the last 10 years alone. Until you are making a primary decision about TV service (not living with mom and dad, in a dorm or with several roommates), you are just making do (i.e., watching video online). SNL is not irrelevant. People are just choosing to record it and watch it later, not live. Nielsen, the author of this report, does not have the capacity to measure this.
Since the inception of the VCR, live TV viewing has declined. When operators introduced DVRs into consumer homes, live TV viewing declined even more. A couple of years ago, DVR penetration among pay-TV subscribers was only about 40%. Throughout 2013 and 2014, due to much lower manufacturing costs and a hefty drop in the global price of chip sets and memory, operators have been able to put a lot more DVR set-top boxes in homes at a much lower price to subscribers. So what happens? Again, live TV viewing declines even more. This is not to say that people are watching less TV, they are just watching it on demand from their DVR. The popularity of broadcast TV programming has never been higher. People are just not watching it “live”.

And that all makes sense.

It does not shake my perspective though that SNL is irrelevant..I base that a bit simply on the humor or lack thereof that often comes from the show. But there may be other shows that are quite relevant, perhaps being recorded later.. Which changes the game altogether for Neilson and advertisers.

No matter how you look at it, the pop culture world has changed.



STRANGER THINGS 2 looks incredible

The newest STRANGER THINGS 2 trailer hit on Friday the 13th .. amazing timing as always with the fine people at Netflix..

The excitement over this program is incredible. Not only are people re-watching and re-binging the first season in preparation, but there is an equal amount of re-watching and analyzing of the newest trailers..

Before discussion.. take a glance:

My initial thought: This is actually the weaker of the teasers and trailers for season 2.. Yes, I am inclined to wonder why Eleven is more androgynous  .. why she has more hair now and no one shaved it. why she is out of the upside down and eating Eggos in the normal world..

So many questions about her. But the trailer didn't pay much attention to her--I think on purpose. Instead we glimpsed into the post-pubescent boys and now new friends of another gender planning something, just as the world is being taken over by giant squid creatures from the upside down.

Not viewed at all? Mike's mom and dad. Barb..

Forgive me…


Yes, indeed.. a hurricane-ish type storm is about to hit Ireland..

Hurricane Ophelia is the 10th consecutive hurricane to form in the Atlantic basin this year. According to University of Miami hurricane expert Brian McNoldy, the last time ten consecutive storms became a hurricane was 1893. While a very interesting factoid, the "elephant in the room" is that Ophelia is headed to Ireland. It is rare, but not unprecedented.

There are a few interesting things about this.. First off, there have been really rare occasions that storms of this nature made it as far as Ophelia may..

Actually there have been only a handful in the past years since about, oh, 1851..

From 1851 to 2010, only 10 extratropical storms, typically the tail ends of tropical cyclones, have hit within 200 miles (322 kilometers) of Ireland....Hurricane Debbie was the only tropical hurricane to make landfall in that area, clipping the far northwest of the British Isles in 1961.

But this is 2017--the year that mayhem on …