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CAPITALIZING ON A MEME

The DRESS went viral last week. Is it black? Blue? Yellow? Or white..

So many debates took place in living rooms across America. While President Obama was mum on NET NEUTRALITY, and the real for the new Internet still had yet to be revealed (AND STILL HAS YET TO BE REVEALED), the debate over a dress color went viral and cruel. It even divided my family..

No better time like now to capitalize on the event..
Which is exactly what The SALVATION ARMY is doing with a new advertising featuring a battered woman wearing the very dress that caused so much pointless division among the millions debating it..

The ad says this: "Is it so hard 2 see black & blue? 1 in 6 women are victims' ... Along with those words: An image of a woman, clearly with the makeup of abuse on her body, in the dress--clearly this time a dress that is gold and white.

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The campaign showcases how marketing is now done: Cheap and efficient. And effective all around.

At one time, the question was: Does art imitate life or does life imitate art?
Now the real mystery may be: Is life a meme or are memes just life? And amazing fodder for viral marketing techniques..

The overall response from Facebook and Twitter users seeing the marketing campaign has been positive--the dress is ad is powerful and now puts important colors into perspective--things that really matter..

 

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STRANGER THINGS 2 looks incredible

The newest STRANGER THINGS 2 trailer hit on Friday the 13th .. amazing timing as always with the fine people at Netflix..

The excitement over this program is incredible. Not only are people re-watching and re-binging the first season in preparation, but there is an equal amount of re-watching and analyzing of the newest trailers..


Before discussion.. take a glance:



My initial thought: This is actually the weaker of the teasers and trailers for season 2.. Yes, I am inclined to wonder why Eleven is more androgynous  .. why she has more hair now and no one shaved it. why she is out of the upside down and eating Eggos in the normal world..

So many questions about her. But the trailer didn't pay much attention to her--I think on purpose. Instead we glimpsed into the post-pubescent boys and now new friends of another gender planning something, just as the world is being taken over by giant squid creatures from the upside down.

Not viewed at all? Mike's mom and dad. Barb..

Forgive me…

THE UNLUCK OF THE IRISH: TROPICAL STORM MAY HIT IRELAND!!

Yes, indeed.. a hurricane-ish type storm is about to hit Ireland..

Hurricane Ophelia is the 10th consecutive hurricane to form in the Atlantic basin this year. According to University of Miami hurricane expert Brian McNoldy, the last time ten consecutive storms became a hurricane was 1893. While a very interesting factoid, the "elephant in the room" is that Ophelia is headed to Ireland. It is rare, but not unprecedented.

There are a few interesting things about this.. First off, there have been really rare occasions that storms of this nature made it as far as Ophelia may..

Actually there have been only a handful in the past years since about, oh, 1851..

From 1851 to 2010, only 10 extratropical storms, typically the tail ends of tropical cyclones, have hit within 200 miles (322 kilometers) of Ireland....Hurricane Debbie was the only tropical hurricane to make landfall in that area, clipping the far northwest of the British Isles in 1961.

But this is 2017--the year that mayhem on …

TUESDAY TERRORS