CAPITALIZING ON A MEME

The DRESS went viral last week. Is it black? Blue? Yellow? Or white..

So many debates took place in living rooms across America. While President Obama was mum on NET NEUTRALITY, and the real for the new Internet still had yet to be revealed (AND STILL HAS YET TO BE REVEALED), the debate over a dress color went viral and cruel. It even divided my family..

No better time like now to capitalize on the event..
Which is exactly what The SALVATION ARMY is doing with a new advertising featuring a battered woman wearing the very dress that caused so much pointless division among the millions debating it..

The ad says this: "Is it so hard 2 see black & blue? 1 in 6 women are victims' ... Along with those words: An image of a woman, clearly with the makeup of abuse on her body, in the dress--clearly this time a dress that is gold and white.

Embedded image permalink

The campaign showcases how marketing is now done: Cheap and efficient. And effective all around.

At one time, the question was: Does art imitate life or does life imitate art?
Now the real mystery may be: Is life a meme or are memes just life? And amazing fodder for viral marketing techniques..

The overall response from Facebook and Twitter users seeing the marketing campaign has been positive--the dress is ad is powerful and now puts important colors into perspective--things that really matter..

 

About