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Marketing has taken a darker turn lately.. The other day AARP put out an ad called bath featuring a peaceful scene of a woman bathing her child--the video was called bath. If you listen really closely, the TV in the background featured an announcer talking about martial law being declared in the United States. The AARP ad ends with 'in your new role.' Conspiracy theories did abound--I think perhaps rightfully so.. that was quite a creepy ad when you consider the background noise that is subliminally being implanted into your head..

https://www.youtube.com/watch?t=22&v=jT6imIqaCQs

But there's a new visitor on the block taking some attention away from the subliminal that AARP put out. This one is a bit more overt. On May 11, a new State Farm ad promises, something will happen.  They also hashtagged their video "#TuneInEarthlings" ..   The alien angle has seemingly riled up some of the quaint places online. Worries and fears that an invasion is imminent.. does State Farm know something..?!

And will our plans COVER an hostile alien takeover? I think the adjusters may not even show during a crisis of that nature.

Marketing 101.. State Farm is getting great attention from a vast amount of people who'd normally never pay attention to State Farm ads. Probably for the right reasons.. they are using the modern love of horror and sci fi to their advantage with an ad about something from beyond Earth disrupting "Jake's" life.. I love the ad.

But the AARP thing?
That one is freaky.

I would much rather purposely overt horror than the subliminal kind.

So on May 11, perhaps, we'll know. The aliens strike and State Farm does into hyper-insurance-drive. And then the AARP turns up the volume on their "Bath" promo and lets the world hear about the Martial Law.

Buy your coverage now. Time is running out.

 

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STRANGER THINGS 2 looks incredible

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The excitement over this program is incredible. Not only are people re-watching and re-binging the first season in preparation, but there is an equal amount of re-watching and analyzing of the newest trailers..


Before discussion.. take a glance:



My initial thought: This is actually the weaker of the teasers and trailers for season 2.. Yes, I am inclined to wonder why Eleven is more androgynous  .. why she has more hair now and no one shaved it. why she is out of the upside down and eating Eggos in the normal world..

So many questions about her. But the trailer didn't pay much attention to her--I think on purpose. Instead we glimpsed into the post-pubescent boys and now new friends of another gender planning something, just as the world is being taken over by giant squid creatures from the upside down.

Not viewed at all? Mike's mom and dad. Barb..

Forgive me…

THE UNLUCK OF THE IRISH: TROPICAL STORM MAY HIT IRELAND!!

Yes, indeed.. a hurricane-ish type storm is about to hit Ireland..

Hurricane Ophelia is the 10th consecutive hurricane to form in the Atlantic basin this year. According to University of Miami hurricane expert Brian McNoldy, the last time ten consecutive storms became a hurricane was 1893. While a very interesting factoid, the "elephant in the room" is that Ophelia is headed to Ireland. It is rare, but not unprecedented.

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Actually there have been only a handful in the past years since about, oh, 1851..

From 1851 to 2010, only 10 extratropical storms, typically the tail ends of tropical cyclones, have hit within 200 miles (322 kilometers) of Ireland....Hurricane Debbie was the only tropical hurricane to make landfall in that area, clipping the far northwest of the British Isles in 1961.

But this is 2017--the year that mayhem on …

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