STAR WARS will earn a lot of money.. may even break some budgets.. but there is one thing important to consider..

INFLATION!

Ticket prices back in the 1970s were .. oh.. a wee bit lower than the wallet bursting prices that greet consumers today.. on average then: $2.23. ON average now? A lot more than that..

So STAR WARS got $512 mil in ticket sales in 1977 and 1978 (theaters in some cities actually played the movie daily for two years) .. I saw a  number today that approximately 230 million Americans saw STAR WARS A NEW HOPE..

Here is a good graph from BLOOMBERG today on how inflation has impacted STAR WARS’ release:

Yes the force will awaken. It will be gigantic.
But it will not be the new hope .. nothing quite will ever be the new hope..

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