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Sunday, October 4, 2009

THE SLEEPER HIT WAKES UP

The ultra-low budget flick PARANORMAL ACTIVITY has created a web sensation of Twitter and Facebook profiles advertising the film.. The lure of horror was increased when reports surfaced that moviemaker Stephen Spielberg was fearful that his copy of the film was "haunted" ..

Then came the college kids. Paramount sold the movie to the kids through online pages, the Horror Report was told by Paramount sources that the new marketing trick was devised and pulled off with amazing results..

The film began playing in a handful of college towns.. From happy valley in State College, PA to the Golden State of California, midnight showings of the film were sold out with lines stretched around the block to get into the theater..

And now, the LOS ANGELES times is reporting a major victory for the tweets and blogs: PARANORMAL ACTIVITY is going to get a limited wide release on October 9// the TIMES reporting that Paramount plans to move the film outside of midnight showings Friday and schedule show times throughout the day. It is also expanding the film to 10 more markets, bringing the total to more than 40//

The movie has been impressive, only showing at 33 films but averaging $16 thousand per screen!

As one Tweeting and Facebooking fan of PARANORMAL ACTIVITY told the Horror Report today: "We did this" ..

October 9 begins the new test for the film: Will it survive the change from midnight to real life and get a cross section of audiences beyond college kids looking for a scare?

7:20 PM  



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