SONY NOW EXTENDING THE 2 WEEK MICHAEL JACKSON 'THIS IS IT' THROUGH THANKSGIVING..

Could it be the the numbers? Or was it preplanned?

Sony said in a statement, "In just 5 days, Michael Jackson’s THIS IS IT has become the highest grossing concert film of all time and we are elated by the response to this special film by fans" .. Note: "Concert film" .. It certainly wasn't the opener that Sony executives hoped and stated would happen..

This is it.. a little more. That wasn't all.