Starting this month, those who head to their local AMC Theaters location for the latest blockbuster may encounter 25 to 30 minutes worth of ads and trailers before it starts, per CNN.
Movie ads already were … long.. but 30 minutes? …Whoa.
AMC made an agreement with National CineMedia in June that resulted in ads placed in what’s known as the “platinum spot,” the brief period that immediately takes place before a movie begins.
Typically, a screening will feature advertisements beforehand, trailers for upcoming films, and then a final brief note from the theater itself before the movie officially starts.
National CineMedia is a company that provides ads to several top competitors along with AMC, but the deal will now allow AMC to get additional ads and generate more revenue, something it sorely needs.
So maybe AMC will be little safer from major financial issues. Maybe.
Meanwhile.. Nicole Kidman is whispering “heartbreak feels good in a place like this.” After 30 minutes of course.. anything but previews feel good too.
