Are you excited about the Oscars on YouTube starting in 2029?
Oh, you didn’t know? That might be because no one has really been excited about the Oscars for many years now.
And yet, entertainment rags across the world are insisting that the decision to move the Oscars from ABC to YouTube will send shockwaves through the entertainment industry. Maybe the Netflix deals have already done more damage than this ever could, but the fact remains that a streaming platform will now be the exclusive home of the Academy Awards. Whether anyone wants to admit it or not, this feels like another official nail in the coffin of traditional television.
Everything tends to come full circle. Maybe in a hundred years we will all be back to basic cable again, proudly announcing that the Oscars are airing on Channel 13 once more. But for now, the future is here. Beginning in 2029 and running through 2033, YouTube has acquired the exclusive rights to broadcast not only the ceremony itself but everything that comes with it. What that ultimately looks like remains to be seen.
The truth is, the excitement surrounding the Academy Awards that existed in the 1970s, 1980s, and 1990s has steadily faded over the last quarter century. Most of the time, people have not even seen the movies nominated for the golden statue, let alone felt connected to them. The films being celebrated often feel foreign to the general audience, while the movies people actually watch are rarely acknowledged. And horror? Forget it. That genre has never really been invited to the party.
As part of the newly inked deal, YouTube will broadcast not only the Oscars ceremony itself, which generated roughly 150 million dollars in revenue for the Academy during the fiscal year that ended June 30, largely through the television rights deal with Disney, but also a significant amount of related programming.
That additional content will include the red carpet preshow and behind the scenes coverage, the Oscar nominations announcement, the Governors Awards where honorary Oscars are presented, the Oscars Nominees Luncheon, the Student Academy Awards, the Scientific and Technical Awards, and interviews with Academy members and filmmakers. Film education programs, podcasts, and other supplemental content will also live on the platform.
Whether this move reinvigorates the Oscars or simply confirms what many already believe is another question entirely. What is clear is that the way we experience Hollywood’s biggest night has permanently changed.


