Box office working blue: Avatar not as strong as expected while the WHALE fails..

For those who went to see it, was the 4 hours of your time (with previews and ads) worth the viewing?

SMILE!! You did well at the box office this weekend

The marketing for the movie was brilliant, with smiling people gracing baseball games and public locations for the past two weeks. Nice move!

But what few are talking about with this is the ‘smile’ concept. It is based on a short horror film.. but it also seems to borrow a lot of the concept of IT FOLLOWS. In that movie, what followed was a sexually transmitted disease and bad reputation. In this film, it is mental illness. We cloud it and hide it with a smile.

I am not sure if the film makers went for a deeper meaning than what we got, but it sure felt like something much more meaningful was hiding under the surface.