Tag: HORROR REPORT

  • The midsummer night’s nightmare

    The midsummer night’s nightmare

    It’s our annual tradition.. the panic mode has set in. We are on the ‘other side’ of summer.. the day are slowly shortening *(for now) .. and soon the heat we complain about will be filled with the smell of bus fumes and autumn air… The summer of 2025: No secrets during this nightmare..


    The Summer of No Secrets

    There’s something about the middle of summer that feels like a mirage. It’s hot, humid, sun-drenched.. But then you look at the calendar and realize: We are already on the way down. The days are getting shorter. The lightning bugs have peaked.. If you were lucky enough to see them. The school supply aisle is back. Halloween decor is back–that one we are ok with.

    It always happens fast, but this year feels different. More abrupt. More exposed. Maybe it’s because, like everything else, even the season feels under surveillance.

    Take the pop culture moment of the week: A CEO from Astronomer was forced to resign after he was caught on the kiss cam at a Coldplay concert snuggling with employee. Their spouses were undoubtedly as shocked as they were..

    You’d think that would be the most wholesome thing to happen all year. But the clip went viral, and suddenly what may have been a private scandalous moment was up for public ridicule and attention.

    And isn’t that the strange paradox of our time? Summer is supposed to be the season of lightness. Of youthful mistakes, of beach trips where no one cares what time it is. It’s the season of secrets. Of whispered confessions under fireworks. This is not a post to make excuses for them.. fate catches up. But in the ‘old days’ this was not a regular experience.

    But now there are cameras. Everywhere. The joy is still there—just filtered through 4K resolution and comment sections. And sometimes the joy goes away when you realize others may be looking.

    Beyond humans, it is fate itself that seems to view all. There’s a certain seemingly-paranormal eye that always watches, right?

    Think about this: whenever you’ve done something in life that was a little mischievous or devious, you got caught. Maybe not at first.. it could take a few weeks. But something would happen where eventually the truth came out. Like Stephen King says—everything is eventual. Or it is just that there is really is no such thing as a secret that doesn’t eventually surface.

    The CEO’s secret didn’t just come out, it became a meme. A supernova megatronic meme. You’ve probably already seen it, maybe even laughed at it. Your feed might be flooded right now with every possible variation of his shocked face photoshopped next to horror icons, sitcom stills, or surreal internet in-jokes. It’s funny. It’s wild and overexposed. And behind the laughter, there’s a real human moment—awkward, intimate, maybe painful—that’s now everyone’s punchline.

    It feels like every summer now has its sacrificial billionaire. One year it’s a doomed submersible. Another, a PR disaster or a fall from grace. This year? A concert and a kiss. Comparatively tame, but just as culturally ravenous a feeding frenzy we have had in quite a while. If you’re rich in the summer of 2025, tread lightly. July heat won’t save you from the internet’s fire.

    Since this is The Horror Report, we’d be remiss not to share one of the standout memes: Leatherface from The Texas Chainsaw Massacre ..


    The truth hiding beneath the meme is darker: cameras are everywhere. Secrets are nowhere. The second you leave your house, you’re probably on film. And depending on how you feel about smart tech, you might not even be safe in your own living room.

    So here we are…mid-July, drenched in sun and surveillance. Summer used to be a time for disappearing into the moment. Now it feels like we’re all starring in some strange documentary we never agreed to be in.

    Here’s to the few moments that still belong just to us. If they exist.


    For the sake of history, we will re-broadcast what we wrote in 2002 on the HORROR REPORT .. IT is strange, so many summers ago now, ancient history .. but I remember the feeling when I wrote this post. It was very late at night.. I think in that point in my youth I was drinking BUD ICE (remember that? ) .. and I was listening to classical music loudly when I wrote this stream of midsummer consciousness .. a rerun presented to you in 2025, the year of our lord:

    March on, march on!
    Triumphant.
    Let the music roll
    The bombs bursting in the air of the hateful
    The tide running low and then high, bringing in pond of the ocean on the rivers of the barge
    The maiden is singing through the window at her bride to be.
    The widow is singing at the graveyard of her husband that was.
    The music rolls on.
    March on, March on!
    Louder, louder!
    Swiftly

    Suddenly, the perils of the future become apparent.
    Marching down the aisles of the school and college.
    The grade school has no boundary, but the high school has pain.
    The college has promise but the reality has no gain.


    The music rolls on. Slower.
    Triumphant none the less.
    Chills running down the spines of parents in their seats and in their heavens and hells.
    MORE.
    Here they come.
    Students and gang members and drunks and dug addicts.
    Ready to march into the uncertainties of life. More and more.
    MORE come down.
    More music rolls.
    They take their seats.
    Surrounded by God and Satan all on one chair.
    Chills moving through the bodies of those even without feelings.
    A hush comes over the crowd….
    Crack open a cold one. Light up a hot one.
    The music says the days are numbered
    The time is over.
    It keeps playing. Rewind. Fast Forward, it doesn’t leave your head.
    Blood flowing, grandmothers growing. All in the night. All at the drop of a hat.

    The bottle gone empty. The blunt blunted. The police are here.
    Students and young adults don’t know where they are because their parents never gave them
    direction. Their parents never gave them direction because they lost the path.
    The battles that raged were won by no one and fought by everyone. We are lost. We lost. They lost us, now we can’t even find a war to fight.
    No one wants to fight a war that is un-winnable

    But the march goes on. The beat continues. More and more walk down that aisle for their fateful visit with the hand of time. It gets no easier, does it? IT gets only more painful.
    The hand extended, the face stony. The music greets them like a violent storm in the night.
    They need to listen but they dread to hear it. The beat marches on with their feet. Platform and leather soled, their hats and tassels turn. They’re finished.

    On with life! On with death!
    On with hate! And on with crystal meth. It doesn’t get any better, does it? Civil marches and freedoms goodbye. Holy alliances oout the window.
    Fear and loathing sense their home. Something has gotten into our blood. We are bloodless?

    The music rolls on. Coming to a conclusion.; Wind blows and doors slam.
    What the hell are we even doing this for?
    We’re dreaming the impossible, nightmare visions of reality in our lives.
    All this and the march keeps marching, the beat keeps beating.

    All this in a midsummer night’s dream…

    Horror-Report, July 25, 2002 9:00 pm EDT

  • HORROR REPORT YEAR 21

    HORROR REPORT YEAR 21

    A QUICK PAUSE.. PARDON THIS INTERRUPTION.

    We turned 21 today. Drinking age, finally..

    Well the real US (me) is a bit aged beyond that .. but the HORRORREPORT, which originally began as a Geocities site before that shut its online doors, turned into a .com in August 2001.

    That is a long time, now right?

    In our infancy, we were reckless, unpredictable, and fun. As time goes on perhaps we became a little less keen on constant updates. But life is weird, right? It gets rough. . it gets challenging as the clock continues to tick away.

    While personally I shall reveal my REAL age of 41, I began this site back in the hot summer days before I worked full time and had a family and all of the sadness and joys of 20 more additional years.

    Just as soon as the official site was born, we focused on horror and all its oddities. Both fiction and real. True horror took place only weeks after the inception of the Horror Report when 9/11 took place. It affected us all.

    While we may not be the biggest site, the most attractive, or the most attentive at times.. we sure do like being here and we appreciate all of you through the years who have followed for fun, and contacted me .. true friendships actually were made from this little side hustle.

    So you can get back to life again now.. But rest assured, so as long as we are here, we will try to keep plugging away ..

    Forgive us for not always being timely. But thank us for always being true to ourselves.

    Happy 21st us.

    -Bryan

  • I still exist. Therefore I am.

    I still exist. Therefore I am.

    Welcome BACK to the horror report.. the demise isn’t what I thought it would be. A

    After announcing several weeks ago that I didn’t have enough fundage in the wallet this year to cover the hosting costs for the site with WordPress, I was given more than a few emails from readers regretting the site leaving..

    I decided to change things up a bit. Eliminate the hefty cost and, at least for one year, switch to a cheaper hosting platform and also keep the domain name–why not since it existed since the early 2000s..

    So here I am.

    The biggest challenge: Figuring out what to do with the content that was published on the WordPress site. I made a backup. The problem is not having any new ability since the year 2015 to re-format the XML into a usable document that can be uploaded somewhere else.

    But that is my problem.

    In the mean time, my email (at least for now) continues to remain bryan@horrorreport.com  .. Yes the site is on Facebook and Twitter. But the old fashioned 20th century boy in me still likes emails the best.

  • Thank you 300!

    Thank you 300!

    I was annoyed for several days watching my Facebook page .. only 291 likes.. for weeks actually.

    I put out a plea on Twitter: Like me! Get me to 300!

    You answered the call, as nearly not mighty as that call was. 301 likes as of today.

    Thanks to the friends and fans on Facebook who have been around for some time.. Much appreciation and Christmas love to you all.

    x x x

    I have given a little less time to working on the HORROR REPORT over the past month or two.. Life sort of sweeps in and takes your connection away from things now and then. Promises are being made here–in writing, black white and red all over–that you’re going to get more from me ..

    x x x

    Christmas is just about here, out of no where, somehow. Someway.. Time itself has gone again.
    I recall writing the 2015 year in review.. I remember writing about ’16 that we should ‘hold on to 16 as long as we can’ because changes come around real soon and make us women and men. And with that, those changes have come. This nation is different than it was a year ago. This world is too.. so is the box office .. so is retail .. so is tech.. so is the weather. Just about everything that was will not be and the entire world upheaval has come and gone. All in 12 months. All somehow so fast..

    The 2016 year in review? It’s coming. So worries..

    x x x

    Once again to all.. Thank you! May the sounds, songs, and love of the season be with you and your families throughout this amazing month.

    -Bryan

     

  • CRAZY TRAIN DRIVES ON

    CRAZY TRAIN DRIVES ON

    The ever changing HORROR REPORT..Always the same.

    A massive database restructuring last night went afoul.. There were some kind folks at my hosting provider who did a magnificent job–after a series of calls of course–and got things back on track..

    Little did I know that updating my own HTML back in 2009 would have repercussions in 2015. But they did..

    Mean while.. The HORROR REPORT is alive and well, despite the past 24 hours of strange activity, unavailable web pages, and links that point to pages that did not exist..

    But at least this time the Ruskies didn’t hack me.
    It was a technical blaze of glory from the dark HORROR REPORT desk at midnight ..
    Back on when morning light.
    Welcome aboard..
    The crazy train lives on..

    [youtube http://www.youtube.com/watch?v=eW7qBjXP-Ks]

  • Lacking the time to battle the hacking: I’M TALKING TO YOU, 66.249.79.179

    Lacking the time to battle the hacking: I’M TALKING TO YOU, 66.249.79.179

    You got me..
    WordPress got me.

    Let me explain.


    In 2001, when the HORROR REPORT began, I coded all of my own web pages from scratch. And each and every update was literally on NOTEPAD, saved as an HTML file, and uploaded through an FTP server.. It was rudimentary. It was also fun–more fun, in a sense, than what the site became eventually..
    As modern technology reared its mobile head, I succumbed to the pressure. I didn’t have time to create HTML files anymore.. FTP servers seemed to yesterday. So I picked GOOGLE BLOGGER and went from there..

    At the time Blogger served as my service, it was fine. Blogger actually automatically posted my blogs, but also saved an automatic copy on my server through FTP.. it was the best of both world. Until that whole thing collapsed and Google stopped the FTP portion.


    I made yet another switch to WordPress.org. The self-hosted dream come true.. I am in charge, they say. I am able to do what I want, when I want, and how I want. No more fear of people ruining my chances to speak my mind, blog until my heart’s content is complimented by time and energy to just be me.
    Until recently…
    From the moment Art Bell linked the HORROR REPORT on his Facebook page, I have been getting hundreds of DNS attacks and now, in recent days, hackers. The hackers are pretty good. At least to me–maybe some other experts out there could come up with a delicious plan to stop them in their hacking tracks. But for me, not so much time is on my hands. As a matter of fact, time is of the essence, and it’s slipping by quickly. Plus that, I am not a big enough website–though I have developed a cool fan base and following–to allow me to quit my day job and dedicate my entire life to ensuring the safe display of information in the comfort of a secure web zone. I found one program that would promise to clean my database and stop intruders. But for just the basic plan that was $200 a year.   That would mean a whole ton of people better start clicking on my ads on this page very soon.

    So I am at a crossroads.. 
    I know the IP addresses doing it. But of course masking is occurring, too.  I know what they are doing: They went page by page by post by post and put hidden

    codes in lots of places. That is causing automatic posting of VIAGRA and AMBIEN ads.. It’s a little incredible about how easy it was.  And all of this after a number of security downloads, updates, cleanups, and password changes occurred. It’s too much to battle.

    Too cold to hold.
    I can’t call the Ghostbusters or gain control.

    So there in lies the crossroads.

    So I made my mind up.
    Quit? No..
    Continue?

    I will not relinquish my website.. But I am going to do something rather unprecedented in the NET universe. Sorry to offend the die hards, but I am turning OFF Wordrpress.org for the time being. I am moving away from a self hosted blog, and instead will incorporate blog services yet to be determined and also my own FTP inventions.  

    I am not anti WordPress. It was cool while it lasted. It was fine  .. but with the constant security problems I was being hit with, it has become next to impossible to live my own life, be a parent, and have a part time duty of updating the world about the happy horrors and entertaining bits of life, and somehow battle nameless and faceless hackers who just want to use my website as a disgusting roadside rest stop bathroom. And they don’t even tip the attendant,
  • David Letterman Reflects on 33 Years in Late-Night Television in a NYTimes interview

    David Letterman Reflects on 33 Years in Late-Night Television in a NYTimes interview

    You can read the full interview  here:
    http://mobile.nytimes.com/2015/05/03/arts/television/david-letterman-reflects-on-33-years-in-late-night-television.html?referrer=

    One quote I felt was notable, as it shows the melocholy nature of Letterman during this transition:

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    David Letterman Reflects on 33 Years in Late-NightTelevision

    Slide Show | Letterman Prepares to Sign Off A look backstage at the “Late Show” as David Letterman nears the end of his more than 33 years in late-night television.

    By DAVE ITZKOFF

    APRIL 29, 2015

    In a single bound, David Letterman seemed to leap the full length of the stage at the Ed Sullivan Theater, racing from backstage as if he’d been thrust forward by the fanfare played by his longtime bandleader, Paul Shaffer, and his CBS Orchestra, and by the rumble of his announcer, Alan Kalter, bellowing his name — “Daaaaay-vid Leh-terrrr-maaaaaaaan!”

    It was a routine Mr. Letterman, 68, has performed countless times but will repeat no more after May 20, when he will preside over his last episode of “Late Show,” the CBS franchise he established and has hosted since 1993. Like the veteran slugger who comes to the ballpark for batting practice, he was here on this April afternoon partly to warm up his swing on a few easy pitches, but mostly to put on a show.

    No home viewers were watching as he twirled his microphone around like a Wild West lasso, walked it across the floor like a dog and leaned on an expensive broadcast camera. This was a pretaping ritual Mr. Letterman was doing only for the few hundred audience members in the theater. Or maybe he was doing it only for himself.

    “Everything O.K. at home?” he asked the crowd. “Everything O.K. at work?” Met with mostly cheers, he laughed and added: “You don’t find yourself filled with some kind of emotional longing? Are we emotionally stable?”

    David Letterman dressing for a taping of “Late Show.” Each cup to the left represents a completed show.

    DAMON WINTER / THE NEW YORK TIMES

    But how could these fans not be riddled with angst, knowing that in a few weeks, Mr. Letterman would bid a heartfelt good night to all of this, after a run of more than 33 years in late-night television — even longer than the three-decade tenure of his mentor, Johnny Carson. After that last show, he will head home to his wife, Regina, and 11-year-old son, Harry, and try to figure out what comes next.

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    Late-night television will feel the loss of Mr. Letterman, one of its most innovative and unpredictable broadcasters, who in 1982 took a sleepy NBC time slot following Carson’s “Tonight” show and transformed it into a ceaseless engine for Top 10 Lists,Stupid Pet Tricks and a decade’s worth ofpioneering comedy bits.

    With almost no blueprint to follow, Mr. Letterman showed that late-night TV could offer more than a what’s-in-the-news monologue and witty banter with celebrity guests (though he was capable of doing all that, as well). He made his show a home for misfits and oddballs, for Andy Kaufman’s slap fights and Larry (Bud) Melman’s shrill soliloquies, where champion bird callers or his own mother were deemed as important as Hollywood ingénues or rising rock bands.

    Mr. Letterman proved he could reinvent himself, too: When he was passed over as Mr. Carson’s heir in favor of Jay Leno, he packed up for the uncharted territory of CBS and became a more inclusive — if still idiosyncratic — master of ceremonies.

    Mr. Letterman reviewing cue cards with Todd Seda.

    DAMON WINTER / THE NEW YORK TIMES

    But Mr. Letterman is leaving a late-night biosphere very different from the one he helped thrive. Hosts like Jimmy Fallon (who ultimately replaced Mr. Leno at “Tonight”) and Jimmy Kimmel (at ABC’s “Jimmy Kimmel Live”) are dominating with their own ingenious energy, their Internet savvy and their visible youth, and Mr. Letterman is about to be replaced by Stephen Colbert, the politically astute smart aleck of “The Colbert Report.”

    Not that any of these issues appeared to be on Mr. Letterman’s mind during his preshow set. Asked by an audience member from Newberg, Ore., if he had any advice for that city’s impending graduates, Mr. Letterman replied, “Treat a lady like a whore, and a whore like a lady.” After some laughter at this seemingly un-Letterman-like joke, the host chuckled to himself and said: “I don’t know why I would say something like that.”

    “What do you care?” Mr. Shaffer said.

    But no matter how hard he has tried to hide it over the years, Mr. Letterman doescare. As he said, more sincerely, to the man who had asked for graduation advice, “If you do good things for people, it will never stop making you feel good about yourself.”

    Upstairs in his “Late Show” offices a few hours later, a contemplative Mr. Letterman emerged, dressed in khakis and a T-shirt that said “Genetically Engineered Trout Is Safe!” to reflect on all that he has learned along the way. In these edited excerpts from that conversation, he offered his unguarded and unsparing assessments of his heroes, his colleagues, his would-be successors and himself.

    Q. As your last show approaches, have there been times when you’ve thought: I’m leaving too soon?

    A. Yeah, I’m awash in melancholia. Over the weekend, I was talking to my son, and I said, “Harry, we’ve done like over 6,000 shows.” And he said, [high-pitched child’s voice] “That’s creepy.” And I thought, well, in a way, he’s right. It is creepy. Every big change in my life was full of trepidation. When I left Indiana and moved to California. When Regina and I decided to have a baby — enormous anxiety and trepidation. Those are the two biggest things in my life, and they worked out beyond my wildest dreams. I’m pretending the same thing will happen now. I’ll miss it, desperately. One of two things: There will be reasonable, adult acceptance of transition. Or I will turn to a life of crime

    I find it amazing to contemplate that the David Letterman I came to love in my youth and teenage is unknown to the modern era.. forgotten by the aging viewers.. and a product of a time that is forever gone never to return.

    Letterman referred to the Jimmys  thst now surround him ..and they are dominating and creative ..

    I was struck by Letterman now having a say in the Colbert pick. After all, back last century Letterman hand picked Tom Snyder on the Late Late Show.. now Letterman seems to be getting the watch from CBS tv… to be given a nice goodbye dinner but quickly forgotten gy the network…

  • NYC “INTERVIEW” premiere canceled

    NYC “INTERVIEW” premiere canceled

    Last night we reported that Seth Rogen and James Franco canceled public appearances in the wake of the SONY hacker threat attacks on movie theaters that showed movie THE INTERVIEW. Now, only days before the planned Christmas day release of the North Korea parody film, SONY’s screening of the movie at Landmark’s Sunshine Cinema in New York City has been called off..

    Sony was not planning on canceling–it was the theater that made the call.

    In a sick sense, the publicity this film is getting ensures it will be a blazing box office success. If theaters decide to show it.. Either way, it will have a long shelf life if there are still shelves that house movies. Otherwise a streaming success for future years to come..

    The Guardians of Peace threat has garnered more attention than even the Sony hacked documents–perhaps that’s equally fine for Sony since they don’t have to be as worried and red-faced about embarrassing or even racist emails being exchanged by top executives..

    But now the big decision is coming: Will theaters across the nation begin pulling the plug on plans to show THE INTERVIEW no Christmas day, thumb their noses at hackers and terrorists, or submit to the demands and hide the film away from the countless number of Americans suddenly intrigued by the raw comedy?

    That answer is developing and will undoubtedly come after much thought is put into it..

  • MASS DEATH IN BLACK AND WHITE: WHEN RELIGIOUS PIMPS FAIL GOD

    MASS DEATH IN BLACK AND WHITE: WHEN RELIGIOUS PIMPS FAIL GOD

    A few days ago I wrote an article concerning a sad and tragic historical account of the killing fields in Guyana Africa in the late 1970s at Jonestown.. The term “drink the Kool-Aid” comes from a minister who inspired his flock to take a suicide poison.. to die..  those who did not freely except their fate were met with forced murder at the hands of this so called Reverend, a man of God.

    Jim Jones, someone who was politically heralded for many years and supported by money of the elite, spoke words during an eerie and bizarre final ceremony at the compound telling his flock that they will be dead anyway so there’s no other way to die and by taking his poison drink. He spoke of it as though it was a religious ritual which would save them from judgment and speak to the world. He said it was an act of defiance to the cruel world–a message to the entire planet from the small branch of imprisoned souls who could not escape the evil clutch of the man who wanted them all to die..

    Jonestown spoke to the world, and still does. It is the most deplorable of the calamities to befall a large group of people who originally wanted to be free of evil of worldly possessions and embrace God. Instead they died because of a delusional madman. Jonestown is an obvious lesson about how dangerous some religious pimps can be. Jones was not a man of God, but quite the opposite. During his final moments of recorded audio his voice sounded like it was possessed by some other worldy demon, it was a strange and unusual and cryptic few moments in time, moments that live in infamy. While people were dying and convulsing and paint before him, he continued to paint a picture that they were doing it in the form of a mass protest that could grant them entrance to the Kingdom of Heaven.

    In the end, he was not even brave enough to drink his own Kool-Aid, shooting himself instead, obviously seeing the fate of others and the slow and painful death they encountered.

    That is why today when I heard the words of Louis Farrakhan, Jim Jones came flashing back to my mind’s eye..

    I don’t offer the story is any commentary on the Ferguson Missouri situation, nor do I take any position at this time about officer Darren Wilson or the shooting death of Michael Brown. That debate is for websites other than this, it’s not my purpose here and this is not the venue …But what I do want to show you all this startling video of what Farrakhan had to say:

    https://www.youtube.com/watch?v=97Y9FjtQ5Wc

    He wants his flock to die for something.. He wants to ‘tear’ the country up.. the strangest part of the video was Farrakhan’s face as he spoke of the death of the people seated in front of him:

    far
    The face of glee

    It would certainly appear that Mr. Farrakhan was filled with some sort spiritual presence in the “we’re going to die anyway” statement, his eyes lighting up as though he was seeing spirits before his face. His sheer jubilation could not be masked when he mentioned that babies should be taught how to throw bottles instead of just sucking on the tip for milk, and he grew even more insane looking as his face contorted when he was filled with some sort of an exuberance about the thought of people who follow him dying in some sort of act of defiance.

    Yes, there are times when people made the decision that death was more important than life and that it spoke louder than any words which could have been said during existence. We celebrate those heroes of yesterday, we even celebrate the wounded warriors who come back from war and those who never made it. Their sacrifices for us are immense.. History is filled with the corpses of martyrs and peacemakers …

    But there is something very creepy deep down when you hear a minister, a man purported to be spreading the word of God, speaking about how God would want his followers to die.  His bright smile at the thought of it makes me wince, and yet again reminded me of how many susceptible people are to fall in line with false prophets who propose a cold of death rather than warm hope..

    I really do not think a God, one which would create life and want it to live, would expect people who love that very life to take up arms in violence to kill their fellow brother. But as we see from history, the prophets who pretend that they know what God wants are very quick to tell us to do just that.

    Countless reverends tell their congregations to ‘get ready.’
    There are both right and left wing God whores who couldn’t get less about scripture..

     

  • McDonalds’ new social media campaign insists that they actually serve food

    McDonalds’ new social media campaign insists that they actually serve food

    ABC news had an exclusive behind the scenes look at the massive operations at McDonalds. The food production system is clean and on time, on task and sublime.. Video here:

    http://abcnews.go.com/video/embed?id=26155391
    More ABC news videos | ABC Entertainment News

    However…there’s always a critic. And in this situation, one I that I agree with. This from the famed “FOOD BABE” online:

    image

    As far as marketing: McDonalds is doing it because they have suffered greatly with the free flow of critical information online. Wage scandals, food problems, and all the rest.. They seemingly have decided to go on the offensive and change the game plan.

    I think if they continue to roll out answers in this form, with an aggressive media campaign and slick advertising, they will succeed. But the most important question, as the Food Babe is asking, need to be answered…

    But while I am typically negative by default, I am actually a bit hopeful that this latest experiment could have good results. Maybe, just maybe, the corporation—and others who follow a successful campaign—will begin to listen to consumers and actually get rid of the nonsense and chemicals that have no place in food, or purpose..