Matthew McConaughey may have figured out a potential way to fight AI using his image..
The Wall Street Journal reports that McConaughey has filed eight trademark applications to the US Patent and Trademark Office that featured videos and audio clips of him “staring, smiling and talking.”..
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All 8 have been approved..
“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” McConaughey told the newspaper in an email. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”
The goal is to pave the way for litigation in case a company or individual were to attempt to profit from the actor’s likeness with the help of AI.
“In a world where we’re watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court,” one of McConaughey’s attorneys, Jonathan Pollack, told the newspaper.
No more frailty in Hollywood as this may lead the way for more such trademarks..
