MUBI is hosting an “odorama” scratch-snd-sniff screening for ‘THE SUBSTANCE’ on July 11…
Upon entry, every attendee will be handed an exclusive, custom-engineered scratch-and-sniff card divided into specific, numbered panels. Audiences must watch the screen closely; when a corresponding cue flashes mid-scene, it’s your green light to scratch the matching card block.
Fans are guessing what the localized cards contain.. maybe the clinical, sterile sting of laboratory chemicals .. fresh neon-green stabilizers to the nauseatingly sweet aroma of Hollywood dressing room perfumes, overripe food, and iron-heavy puddles of stage blood..
