Masters of the Universe is officially flopping at the box office.
The $170M-plus He-Man reboot is opening with a measly proejected $31.1M domestically, landing at the bottom of expectations and below even early hopes of $50 mil..
Timing was ill fated .. this is a March movie not a summer blockbuster. The older generation can’t convince their kids to like this … Kids minds have moved on and the success of He-Man was a perfect place and perfect time setting, not one that crosses decades..
The advertising money didn’t do much to save this .. nostalgia for the 80s is over and the film came too late to capitalize on a growing middle age of people–a set of people that are also tired of their own past..
Can we blame Jared Leto? Nah.. it was never meant to be no matter who was cast..
Meanwhile SCARY MOVIE 6 with the Wayans back is warning over $50 mil and will be the top film of the weekend..
Developing..
