How to kill a brand and re-watchability: Make a season 5 that disappoints everyone.. And no one may ever watch again.
We bet the numbers flatlined..
Stranger Things seasons 1 through 5 gave us epic journeys, storylines, character development, fun moments and horror.
Well, that sums up seasons 1 through 4. Season 5, not so much.
Listen, there’s no need to go back into the past. We all wish Conformity Gate would have happened because maybe it could have given us something better than what we got, which was an overbloated budget, high-paid salaries, a cast of characters that went awry and writers who seemingly forgot what story they were writing for.
But the reason this is being brought up now is because a common thread among many people online is that the rewatchability of the entire series has diminished to the point that no one’s even watching it again.
It’s because when you go back to the magical moments of seasons 1, 2 and 3, and the epic battles of 4, you know that it’s all going to be wasted in a steaming pile of trash by season 5. So what’s the point of going back and watching again? What’s the point of binging it or telling your friends to binge it when you know once they get to season 5, eyes will roll?
And that’s the problem for Netflix.
This was one of their biggest shows, and perhaps THE show that really solidified their standing as a streaming platform beginning in 2016. And now that biggest show seemingly has only a few throngs of fans still holding out hope that everyone lied to us and the secret Episode 9 really is still on the way.
It would be really interesting to see the deep, behind-the-scenes numbers at Netflix just to see if anyone is actually going back and streaming these seasons again.
Reflecting on what happened with season 5 is now becoming its first annual tradition since it’s been one year since the buildup and the eventual Thanksgiving, Christmas and New Year’s Eve releases. Right about now in 2025, people were anticipating the show, getting ready for the Squawk radio station website and digging through all of the awesome hints and Easter eggs, all to eventually be handed a bag of flaming dog excrement.
Don’t get me wrong, we all had a lot of fun. Some of us even went to the theater to see the last episode, and that was great. It was a good experience and whatnot.
But I think we forced it to be a great experience because we knew, even while sitting there watching that final episode, that what we were seeing was unadulterated garbage.