Fans inspired by “Bird Box,” Sandra Bullock’s Netflix horror hit, have started attempting something called the #BirdBoxChallenge.

The task requires participants to attempt to do things blindfolded like Bullock’s character in the film.
There is a slight difference: In “Bird Box,” characters wear the blindfolds as protection against an unseen force that seemingly takes over people’s vision by manifesting their greatest fears.

In the #BirdBoxChallenge, people wear the blindfolds in hopes of going viral.

The hopes of going viral are the hopes of BIRD BOX makers and NETFLIX, who are seeking newfound ways to keep the social media virility alive for the movie.. 
45 million people watched, we are told…
….Got to keep up those numbers at NETFLIX..


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