We do!
As a matter of fact once we heard the opening line we recalled the advertisement and the entire series of lines!
What seems evident is that the marriage or relationship of the main characters in the ad was falling apart.
The heat was a metaphor for their connection. The implication was that Sears was so powerful it would be able to provide the materials to save their relationship.
And all these years later I can still recite the dialogue like I just heard it. But yet all these years I didn’t even remember I remembered it.
Weird how that happens.