Horror Report

Day: August 7, 2016

  • CRITICS BE DAMNED! SUICIDE SQUAD A HIT!

    CRITICS BE DAMNED! SUICIDE SQUAD A HIT!

    The clatter and chatter last week was all about critics vs moviegoers.. The critics said SUICIDE SQUAD was awful.. terrible! Abominable.. Ratings on Rotten Tomatoes weren’t better. Even some reports had moviegoers feeling frustrated with what was perceived as a 2 hour barrage of movie trailers within a movie.

    All that doesn’t matter now as a major August movie maker just was revealed: SUICIDE SQUAD racked up dollars with $146 million for the weekend take!

    DEADLINE previously reported that CinemaScore crowds under 35 gave Suicide Squad an A- (76%), while 46% females gave it an A-.  The pic also earned an A with the under 18 demo (28%).  Smith and Robbie fans both gave it the film an A-, each group turning up at 30% each..

    x x x

    History redone?
    Don’t forget an earlier movie this year, BATMAN VS SUPERMAN, also had awful movie reviews.. but went on to have an exceptional box office take.

    Whether SUICIDE SQUAD is a repeat or not will be seen next week.. Box offices will relatively stay the same in number, but the percentage drop from this week to next will be the most telling..

    Developing..

  • FLASH: RIO RATINGS PLUMMET

    FLASH: RIO RATINGS PLUMMET

    NBC Olympic coverage is falling like a rocket from outer space..
    Early ratings are large but still the lowest since 1996..
    Friday night opening ceremonies were delayed by NBC to ensure that people driving home would see them.. But Early returns give the broadcast network’s coverage an overnight 16.5 rating among households.. It stands as the lowest overnight for a Summer Games since 1996

    In the primetime hours between 8 and 11 p.m., the coverage averaged a 10.0 rating in the advertiser-favored demo of adults 18-49..

    A perspective from the past:
    2014: Sochi Winter Games — 17 rating; 31.7 million viewers

    2012: London Summer Games — 21.7 rating; 40.7 million viewers

    2010: Vancouver Winter Games — 17.3 rating; 32.7 million viewers

    2008: Beijing Summer Games — 18.8 rating; 34.9 million viewers

    2006: Turin Winter Games — 12.8 rating; 22.2 million viewers

    2004: Athens Summer Games — 14.4 rating; 25.4 million viewers

    2002: Salt Lake City Winter Games — 25.5 rating; 25.5 million viewers

    2000: Sydney Summer Games — 16.2 rating; 16.2 million viewers

    But also take into consideration the so far boring coverage that NBC is providing for the games.. Perhaps as some of the more hardcore sports heat up things will change, but thus far hours of table tennis and late night volleyball isn’t producing too much excitement..

    Bob Costas! Save the day!