Baby formula shortage nightmare: “This is a crisis. We can’t flip a switch and make a lot more formula”

Modi is CEO and cofounder of Bobbie, a San Francisco-based direct-to-consumer seller and subscription service for organic milk-based baby formula that is produced in a Vermont facility and backed by $72 million in venture capital funding.

She’s acutely aware of the desperation in those outreaches, which have intensified in recent weeks amid an ongoing nationwide shortage of infant formula. A message at the top of the company’s website says, “We’re temporarily at capacity for new customers.” Other manufacturers say they’re producing at full capacity and making as much formula as they can. But demand is heavily outstripping supply.

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This is an absolute nightmare scenario for parents who rely on baby formula to feed their infants. Store shelves are bare, and there are reports nationwide of issues.