We’re about to see what a horror movie somewhat reminiscent of The Fly can do at the box office, and perhaps more importantly, whether Batman fans who have loved the villain Clayface for years will actually go see a movie about him without the Caped Crusader himself!
DC is about to give us a full-fledged body horror film, and it’s certainly an interesting experiment. Clayface releases this week, and some of the more optimistic predictions have the film potentially bringing in $30 to $40 million during its opening weekend, although other forecasts are a bit more conservative. With a reported production budget of around $40 million, DC is certainly hoping the movie can eventually break even and extend well beyond those numbers. Of course, making back the production budget at the box office doesn’t necessarily mean a movie has turned a profit, but a strong opening would be a pretty good start.
Early reactions heavily promoted by DC were overwhelmingly favorable, with some comparisons being made to David Cronenberg’s The Fly. But once the actual review embargo was lifted, a few mixed bags were thrown into the equation. The movie currently sits at around 75% on Rotten Tomatoes, which certainly isn’t terrible. In fact, that’s a respectable score for a film taking a comic book villain into some pretty grotesque horror territory…
And being released in October, perhaps the perfect time for a horror flick, certainly doesn’t hurt its chances. The real question is whether the advertising blitz and all that early excitement will resonate with enough people to get them into theater seats. There’s also the question of whether the movie, even if successful during its opening weekend, can maintain that momentum into Halloween weekend itself. A strong opening is one thing. Getting people to keep showing up after the initial excitement wears off is something else entirely.
For a lot of people, including longtime Batman fans, this movie has been anticipated for quite a while, especially since those early production photos and teaser trailers started making the rounds. Clayface is certainly one of the more fascinating villains in Batman’s universe, and the decision to give him his own horror movie rather than another traditional superhero outing is a gamble that could pay off.
But will audiences embrace a movie about a Batman villain without Batman? Will horror fans who couldn’t care less about comic books show up simply because they want to see a good body horror flick? And will all those glowing early reactions translate into actual ticket sales?
Now it’s now or never for Clayface, and in some ways, it’s do or die for this particular DC experiment. If it succeeds, perhaps we’ll see more comic book characters getting their own horror treatments instead of the same old superhero formulas we’ve become accustomed to. If it fails, Hollywood will undoubtedly have another reason to question whether audiences really want something different after all.
Let’s see how the film does, how audiences react, and whether Clayface can mold himself into a box-office success. After all, the character can change his appearance into just about anything he wants. The one thing he can’t do is change the box-office numbers once they’re in.
