…judging from some images being shared around the Internet, the food sure doesn’t make it worth it either.
And maybe what makes it the lease worth of all for NBC is a fact that very few people are watching. Ratings of crashed, there seems to be a lack of interest, and the United States is it a gold medal drought.
The cases among Olympics-related personnel were up from 21 a day earlier while cases in the bubble that restricts the movements of Games participants, reached 19, compared with seven a day earlier.
Feb. 2 saw the highest daily figure in the loop so far with 26 and the highest total daily figure with 55.
Games organisers said that while cases within the loop could continue rising, there was no reason for concern.
Meanwhile, absolutely no medals for the United States team in day 1..
NBC is dealing with a choice about how to cover and handle political charges Olympus games in China..
Meanwhile the virus which may have originated there is suddenly surging amongst athletes and coaches..
The AP reports: Athletes and team officials are testing positive for COVID-19 at much higher rates than other people arriving in China for the Beijing Olympics, organizers said Tuesday.
Figures released by local organizers showed 11 positive tests for COVID-19 among 379 athletes and officials arriving Monday. They have been taken into isolation hotels to limit the spread of the infection and could miss their events.
The positive test rate of 2.9% for athletes and officials compared to 0.66% for Olympic “stakeholders,” a group which includes workers and media, in the same period. There were 1,059 people in that category.
Ivanka Trump arrived in South Korea on Friday as she takes on diplomatic duties at the Winter Olympics…
But .. not even she could help a struggling network retain viewers for its shrinking Olympics..
It ain’t 1994 anymore..
For the last Friday of the often-struggling PyeongChang Games, NBC and NBCSN’s combined primetime coverage grabbed a 9.2/16 in metered market results
That is an all-time low for an Olympics that is on track to be the lowest ever.
Down 11% in the early numbers from the previous ratings bottoming out of the 2018 Games on February 17, last night’s alpine skiing, snowboarding speed skating and bobsledding filled coverage is also down 2% from the last Friday of the Sochi Games in 2014. Unlike last night’s primetime, the coverage out of Russia on February 21, 2014 was tape-delayed and only on NBC itself. Like last night’s primetime, the final Friday of the XXII Winter Games proved to be a ratings low at the time too.
When the final viewership numbers were in, the final Friday of Sochi 2014 drew an audience of 14.9 million. To go a bit bigger picture, that was down from comparable nights of Vancouver 2010 and Torino 2006. Which, as we await final numbers for last night and based on the metered market results, paints a chilly portrait of the Winter Games out PyeongChang going for a new low.
Even with Team USA currently in fourth place overall in the XXIII Winter Games, there are a lot of double-digit drops once you drill into the numbers.
And remember: In 2011, NBC paid a total of $4.38 billion for the rights to the next four Olympics. Three years later it bought another six for $7.7 billion. At the time, the deals looked to many like a sure thing.
Just as the net news cycle completely decimated the NETWORKS (until Trump along) could the internet also have killed the way we follow the Olympics? Is the attention span of the world at large so short that we cannot even stomach a brief 1 hour of our time to take us away from the slums of social networks?
IT WOULD APPEAR TO.
And with that said, it would also appear that NBC’s notion it could score high joy with a big purchase like they made in ’11 look not only like a bad risk but a huge albatross that will be around their Peacock neck for the next several Olympics to come…
…..unless another Kerrigan/Harding scandal rears its figure skating head, the winter and summer games mania could very well be a thing of the past…
….as things change.
The World Health Organization (WHO) has rejected a call to move or postpone this summer’s Rio Olympic Games over the Zika outbreak.
It said this would “not significantly alter” the spread of the virus, which is linked to serious birth defects.
