Day: March 6, 2015

  • MIDNIGHT IN THE DESERT, COMING THIS SUMMER

    MIDNIGHT IN THE DESERT, COMING THIS SUMMER

    ART BELL PICKS A NAME

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    The anticipation continues to build for the return of Art Bell to the world of radio–podcasting seems to be the clear intention, along with a ‘big player’ yet to be named making a deal with the talk show legend..

    Bell, who left Sirius Radio in 2013, is announcing that ‘MIDNIGHT IN THE DESERT’ is going to be the name of his new radio show. Even more interesting is how Bell picked it: For days he has been in constant communications with the users of BELLGAB.COM asking them what they think a good name should be.. the common consensus–and poll result–was the name Bell announced today would be the new title of the program.

    Bell wrote on Facebook:

    Midnight in the Desert

    That will be the name of my new show! Hi everybody here is a update for you. It is looking like the deal will close and the show will start to air in late July but we still have not signed on the dotted line.

    The show will be truly International. I will not be using regular media to promo it, instead I will be asking all of you to plaster info about it everywhere, we will demonstrate the power of Social Media, but not yet, it is still to early. I truly will be depending on my Friends. This is truly going to be fun.

    Art

    The social media world is ready.

    During Bell’s post-Sirius days, the #FreeArtBell campaign raged across the Sirius XM Facebook page with enraged users demanding the satellite radio company end their non compete with Art Bell. They did not, but now two years later the Bell tolls again in a new form.

    It seems more likely that Bell is going to be a show of and for the people–he is upgrading his typical ‘mysterious and reassuring’ stance online to become fully engaged with the fans that follow him.

    Bell has also said that the Crystal Gayle song written for him, also titled Midnight in the Desert, will close the nightly show..

    The newest name will be a delight, especially to the users of BELLGAB who picked it..

     

  • CAPITALIZING ON A MEME

    CAPITALIZING ON A MEME

    The DRESS went viral last week. Is it black? Blue? Yellow? Or white..

    So many debates took place in living rooms across America. While President Obama was mum on NET NEUTRALITY, and the real for the new Internet still had yet to be revealed (AND STILL HAS YET TO BE REVEALED), the debate over a dress color went viral and cruel. It even divided my family..

    No better time like now to capitalize on the event..
    Which is exactly what The SALVATION ARMY is doing with a new advertising featuring a battered woman wearing the very dress that caused so much pointless division among the millions debating it..

    The ad says this: “Is it so hard 2 see black & blue? 1 in 6 women are victims’ … Along with those words: An image of a woman, clearly with the makeup of abuse on her body, in the dress–clearly this time a dress that is gold and white.

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    The campaign showcases how marketing is now done: Cheap and efficient. And effective all around.

    At one time, the question was: Does art imitate life or does life imitate art?
    Now the real mystery may be: Is life a meme or are memes just life? And amazing fodder for viral marketing techniques..

    The overall response from Facebook and Twitter users seeing the marketing campaign has been positive–the dress is ad is powerful and now puts important colors into perspective–things that really matter..

     

  • THE SO-CALLED JOKER

    THE SO-CALLED JOKER

    The next JOKER of this new generation, Jared Leto, shared an image of himself on INSTAGRAM showcasing what is either blonde or green-tinted hair..

    LETO’s newest photo added some more logs on the fire of controversy about his pick to play the CLOWN PRINCE OF CRIME in the next BATMAN flick..

    David Ayer’s SUICIDE SQUAD will feature the star, for better or for worse..

    Debate had raged with Leto’s initial cast as the JOKER in the film.. And now these new images may either cause applause or cue a laugh track.

    Love that Joker?
    No one may be Heath.. But LETO may try.