Thank God for horror movies in August!
Right now, we’re getting into the slower time for the box office season. The big blockbusters have all been released during the hottest months, and now it’s time for the overall system to cool down back to springtime levels and eventually winter slump..
But before we get there, we have a horror movie called Weapons that continues to dominate, adding $25 million at this week’s box office. That comes with a 40% drop from last week. Now, while a 40% drop sounds significant, remember—many movies have much steeper declines. The bigger they are, the mightier they fall.
For a film in the horror genre to drop less than 50% is a massive achievement. And don’t forget—it cost well below the amount of money it’s making to actually create the film. That means nothing but profit for Zach Cregger, and nothing but goodwill from the horror community, which is still giving it massive kudos and big numbers on Rotten Tomatoes.
