How not to advertise a flight

This is how NOT to advertise flying in the post Malaysian flight 370 world—an ad reminding people of how they may meet their doom in the vast Indian Ocean, the place where most think flight 370 ended up crashing and killing all aboard! It’s a real ad, too..It was done by British Airways.. the INTERNATIONAL BUSINESS TIMES is featuring it in its latest online runs.. It was first posted by Twitter users fascinated by the stupidity of the advert.. And now the ad is being dropped, taken back.. as though it never existed. I am sure British Airways most likely wishes it wasn’t..

This is how NOT to advertise flying in the post Malaysian flight 370 world—an ad reminding people of how they may meet their doom in the vast Indian Ocean, the place where most think flight 370 ended up crashing and killing all aboard!
It’s a real ad, too..It was done by British Airways.. the INTERNATIONAL BUSINESS TIMES is featuring it in its latest online runs.. It was first posted by Twitter users fascinated by the stupidity of the advert..
And now the ad is being dropped, taken back.. as though it never existed.
I am sure British Airways most likely wishes it wasn’t..