America’s creators are mounting a campaign to push back on any use of their work without permission or compensation, seeking to head off potential abuses of their intellectual property.
Disney Chief Executive Bob Iger, along with legal chief Horacio Gutierrez met with White House officials recently to discuss worries about AI models infringing on the company’s intellectual property and using the studio’s characters in inappropriate ways, according to people familiar with the talks.
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And the big, beautiful bill doesn’t do much, but give AI free rain for the next 10 years without states stopping it..
Despite all the newfound noise about reigning in artificial intelligence, especially in Hollywood, doesn’t it all feel a bit… too late?
This push to regulate, resist, or somehow reclaim control should have started back in 2018 or 2019—before AI quietly embedded itself into every corner of our lives. Instead, here we are in 2025, trying to put the genie back in the bottle long after it’s rewritten the rules of the game.
AI is no longer just some futuristic novelty. It’s not in beta. It’s in everything. From marketing algorithms to political ads, customer service bots to dating profiles—AI already knows what you want, how you think, and what you’re likely to click before you do. It’s learning you, selling to you, and sometimes pretending to be you.
So when Hollywood writers and creatives try to mount a comeback, demanding protections and creative control, you can’t help but wonder: where was all this urgency years ago?
The momentum feels more like a rear-guard action than a revolution. AI isn’t on the way—it’s already running the show.
Good luck, writers. We’re all going to need it.