Category: batman

  • 1995: The amazing summer of BATMAN FOREVER marketing

    1995: The amazing summer of BATMAN FOREVER marketing

    It was the best of times… and possibly the worst of movies.

    The summer of 1995… 30 years ago .. where were you?

    Batman and Batman Returns, both brought to life by Tim Burton, were massive successes. They were dark, stylish, and completely owned the early ’90s. But then came the third round… Joel Schumacher took the director’s chair, cranked up the pink and purple color saturation, and gave us Batman Forever. Enter The Riddler, Two-Face, and a brand-new Batman in Val Kilmer. Oh, and let’s not forget that power ballad: Seal’s “Kiss from a Rose” (or as my younger brain remembered it: “Hold me, kiss me, throw me, and kill me”).

    I actually have a memory of seeing this movie at a drive-in theater during the summer of 1995. It felt like it was going to be amazing, based on my pure love of the Batman movies that came before. But… we were a little disappointed. And yet, when you look back now? It ain’t so bad. I mean, let’s be honest, George Clooney’s nipple suit in Batman & Robin was much worse… offensively worse.

    But back to Batman Forever—despite not being as critically praised as the Burton films, it was a box office smash. The movie earned over $336 million worldwide, making it the highest-grossing Batman film at the time, surpassing Batman Returns. Even with its campy tone with neon lights, people showed up in droves. It had hype and buzz, and it had Seal. And it had marketing.

    Oh my God, the marketing.

    McDonald’s French fry containers had some of the most beautiful artwork ever put on disposable paper. And I stand by that. Cereal boxes (I remember seeing Batman Forever characters on boxes of Pops) were glowing in the aisles of grocery stores everywhere. We got comic books, promotional trading cards, toys, and even a website for Batman Forever in 1995. A freakin’ movie website in the early dial-up days! And someone screenshotted it, so we can still bask in its pixelated glory today.

    Even batteries had product placement!

    You could almost say Batman Forever marked the peak of 1990s advertising. It was vibrant. It was loud. It was shameless. And yet—it was all done with some heart. That’s what made the difference. Even the product placement had soul back then.

    Let’s go back to those fries again. Just imagine eating your high-calorie McDonald’s meal, chugging a Coke with enough sugar to stun a bull, and staring at that beautiful art on the container. The summer air was thick with joy. Clinton was president and he hadn’t met Monica yet. People were still using pagers. And we all thought this movie was our big summer blockbuster.

    Val Kilmer—may he rest in peace—actually did a decent job as Batman. Tommy Lee Jones as Two-Face? A bit much. Chris O’Donnell as Robin? Eh. But Jim Carrey as The Riddler? He kind of stole the show. Even if it felt like we were watching an In Living Color sketch crammed into Gotham City. Remember, 1990s Jim Carrey was a whole different type of acting beast, manic, rubber-faced, borderline alien, until The Truman Show reminded us he could act.

    Still, I’ll say it again: the marketing for Batman Forever was everything. It was the moment we realized commercials and packaging could become a part of the cultural experience. And the summer of 1995 gave us a taste of that. For some of us, it feels like just yesterday.

    But check your calendar, my friends. It’s been 30 years.

  • June 23 1989: Batmania was born

    June 23 1989: Batmania was born

    If you look back in the history books, June 23, 1989 wasn’t particularly Earth-shattering. Politically, the world didn’t tilt off its axis. No massive global shift. No historic peace deal. No grand disaster. But… maybe there was something. Something quieter. Something louder. Something bigger than anyone could’ve realized in the moment.

    Batman was released in theaters.

    This post is a bit self-serving, I’ll admit. It’s nostalgic and maybe even overly sentimental. But I hope some of you reading this remember it too. And if you do—if you lived through that summer—I’d love to hear what it meant to you.

    Because for me that summer was magic.

    Let me start with a little personal backstory. I was 8 years old when my mom’s friend Janet brought me a few packs of Topps trading cards.

    You remember the kind—with the cardboard-flavored gum that could break your teeth. But inside these packs were strange characters. A white-faced, clown-like man. A figure with giant horns and black armor. I didn’t know what I was looking at. (PS I still have all of the full sets of them today)

    I had been raised on He-Man and the Masters of the Universe. Superheroes weren’t quite in my bloodstream yet but those cards sparked something. And eventually, I saw the name.

    BATMAN.

    Now remember, this was before social media. Before YouTube trailers. Before spoilers and breakdowns and frame-by-frame analysis videos. We had to wait until we saw the trailer on TV. And when we finally did? We were hooked enough to know we needed to be in that movie theater.

    There was something electric about the anticipation. The air-conditioned mall theater. The smell of popcorn and the stickiness of the floor under your sneakers. The massive drinks from the concession stand. That hush when the lights dimmed. And then it began…

    BATMAN took over the nation. More so here than other countries since places like Great Britain, as documented in this August 1989 article, didn’t let anyone under 11 see the movie due to the ‘extreme violence,’ even with a parent accompanying them:


    I honestly can’t tell you how many times I saw Batman that summer. Twice? Three times? More? I’ve probably watched it over a 200 times since. And when I got the VHS that Christmas, I wore it out by the time the following summer rolled around. The video game was also heavily used.. I blew on that Nintendo cartridge with power and prowess..

    But Batman wasn’t just a movie—it was a movement.

    There was Batman everything. T-shirts. Toys. Posters. Ads. Happy Meals. Prince’s album. Commercials. Crossovers. Batman on cereal boxes. Batman on cups. Batman in every corner of pop culture. Halloween that year? A sea of purple and painted Joker faces. Every kid was trying to out-Joker the other.

    It changed movies and the way that movies portrayed superheroes.

    Tim Burton’s Batman introduced an entire generation to a version of Gotham that was dark, gritty, and real. That grimy city looked like 1980s New York. The mayor even felt like a caricature of Ed Koch. There were layers—politics, corruption, empathy for villains. And a hero who operated in the shadows because the system couldn’t be trusted.

    It was a massive departure from the 1960s Batman TV show, which at that time was mostly remembered for its camp and color. Cesar Romero’s mustache under white clown makeup and shark repellent in the utility belt. Burton’s Batman brought the character home to his darker origins.

    Funny enough, the success of the movie brought renewed interest in that old show, and the Family Channel began airing reruns. So, for a kid like me, 1989 didn’t just give me the new Batman—it introduced me to all the past ones too. Campy, creepy, heroic, and weird—it was all part of the package.

    And maybe no movie since then has captured that same feeling.

    There was one little issue, Adam West, the campy Batdude, told the Associated Press in the summer of 1989 that Tim Burton’s version was “too violent” …Of course that was before he even saw the film:


    We talk about Jaws reshaping the movie industry—and that’s true. But Batman did too. It redefined superhero films and gave comics a new life. Michael Keaton and Jack Nicholson, to this day, are described as their characters from the film.

    And here we are, in 2025, still talking about it. Fans are still dissecting every new Batman movie and debating if Robert Pattinson can pull it off again. (We’ll skip over the Ben Affleck years for everyone’s sanity.)

    If you were between 5 and 15 in the summer of 1989, you know exactly what I’m talking about. You remember that feeling and rush of excitement. It was pretty special.. And if you close your eyes and think about that summer, maybe you can feel a little of it still buzzing in the air.

    So here’s to Batman. June 23, 1989. A day that didn’t change the world—but it definitely changed mine.

    And maybe yours too.

  • THE BATMAN 2 waits

    THE BATMAN 2 waits

    News broke today that The Batman Part 2 has officially been delayed, with its release date now set for October 1, 2027. Fans of the franchise have expressed disappointment at the lengthy gap between the first installment and its sequel, which will span over five years.

    The delay has sparked speculation about the reasons behind it. Some theories point to scheduling conflicts or creative adjustments, while others suggest production challenges. Regardless, the extended wait will undoubtedly be felt by audiences eagerly anticipating Robert Pattinson’s return as the Dark Knight.

    For now, fans will have to exercise patience, as a new Batman won’t be gracing the big screen for at least two more years.

    Not sure If Batman has patience in the utility belt, but if so, hopefully, he will let fans borrow that.

    James Gunn on The Batman 2 delay: “The only reason for the delay is there isn’t a full script… Matt is committed to making the best film he possibly can, and no one can accurately guess exactly how long a script will take to write.”

  • No Joker: Comedian who had cameo in film says JOKER 2 was the worst film ever made

    No Joker: Comedian who had cameo in film says JOKER 2 was the worst film ever made

    But he also missed his cameo because he was texting.

    Comedian Tim Dillon had a less than a few seconds role in “Joker: Folie à Deux” as an Arkham Asylum security guard..

    He appeared on “The Joe Rogan Experience” and trashed Todd Phillips’ controversial “Joker” sequel as “the worst film that has ever been made.”

    “It’s the worst film ever made,” Dillon said. “I think what happened, after the first ‘Joker,’ there was a lot of talk like, ‘Oh, this was loved by incels. This was loved by the wrong kinds of people. This sent the wrong kind of message. Male rage! Nihilism!’ All these think pieces. And then I think, ‘What if we went the other way,’ and now they have Joaquin Phoenix and Lady Gaga tap dancing to a point where it’s insane.”

     Dillon himself missed his big scene because he was too busy texting his friends about how awful the film turned out..

  • Joaquin Phoenix being blamed for JOKER 2 failures!

    Joaquin Phoenix being blamed for JOKER 2 failures!

    Todd Phillips.. nah..
    The ending scene? No way.

    It is Joaquin Phoenix!!

    At least that is what sources behind the scenes are claiming that insiders think.

    After all that build up and advertising blitz of Phoenix and Lady Gaga setting to rock our Gotham City world, critics and movie goers alike had similar reactions: Shock and awe at the failure that was JOKER 2.. So many hated the entire film. Others just hated the ended..

    (PS, we liked it until the final 5 minutes. All that cross universe nonsense.)

    But who is to blame?

    THE STAR!!

    The Hollywood Reporter, their sources claim that Phoenix is being blamed as a big reason for Joker: Folie à Deux’s critical results. The publication reports, “the idea for the sequel came to Phoenix in a dream,” leading to the Academy-Award-winning actor and director Todd Phillips to pitch it to now-former-chairman of Warner Bros., Toby Emmerich. When asked who the targeted audience was for the DC sequel, “one outside source sums it up this way: “For Joaquin.””

    Perhaps the real blame lays at the feet of Warner itself. Should this sequel have even been made?

    No one seems to be smiling all the way to the bank in the aftermath of this comically bad disaster…

  • Pretend it is 1992: Get your BATMAN RETURNS cup now!

    Pretend it is 1992: Get your BATMAN RETURNS cup now!

    image

    This amazing deal from McDonalds in 1992 is something to behold! BATMAN RETURNS.. and a 39 cent collector cup with any extra value meal purchase.. Amazing.

    Remember it like it was just yesterday..

    And if SOMEONE out there still has the container with the fries in, I bet they are oddly and creepily still edible……

  • Some more news on the Batgirl cancellation

    Some more news on the Batgirl cancellation

    Variety reports that Warner Bros. Pictures Group chiefs Michael De Luca and Pam Abdy are hoping to mend fences with the film’s star Leslie Grace (“In the Heights”).

    As a result, they are reportedly “entertaining the possibility of having her continue to play Batgirl in a future DC film (or, at least, star in another Warner Bros. production).”

    The news comes in a new DC article in the trade, which next goes on to say “Joker: Folie à Deux” is the only in the works DC film at Warners to officially have a green light at present. It will also boast a budget of $150 million, well over double that of its predecessor. 

    Partly it’s the cost of the film’s complicated musical sequences, mostly its pay jumps with Joaquin Phoenix and director Todd Phillips both reportedly landing $20 million paydays each while Lady Gaga is getting $10 million.

    Perhaps the worrying part is what a Joker musical movie looks like.

    The nagging annoyance of this Batgirl cancellation is that we don’t get to see the cameo from Michael Keaton as Batman..

  • 30th anniversary for classic BATMAN RETURNS

    30th anniversary for classic BATMAN RETURNS

    Was it the BEST Batman movie of them all? Debates rage..

    June 16, 2022 will commemorate the 30th anniversary of Tim Burton’s sequel to his original 1989 hit.

    The 1992 film had a Christmas setting, with evil billionaire Max Schreck being an evil that led Gotham to see the creation of a cat woman.. And a horrid slobbering raw fish eating penguin living under the sewers for years long enough to create an army of little penguins ready to blow up the city.

    The movie was as macabre as Tim Burton could get. Danny Devito and Michelle Pfieffer joined Michael Keaton in the film.

    While not as off the grid super large as the original, it was still super large.

    We have written about Batman Returns before, but more in the idea of whether it was a Christmas movie or not. We concluded that it IS.

    THE 1992 SUMMER BIG MOVIE

    CONTROVERSY!!!
    Parents upset!!
    Marketing for younger children and it is too violent!

    This was the media coverage in 1992 when a number of TV talk shows and news outlets went rogue against Tim Burton’s hit.. One clip as a talk show interviewing a child who said “everything that kids love was being used against them” like clowns and a ducky boat..

    (would love to know what this kid thought of Pennywise that aired two years earlier??)

    THE ADULT REACTION

    Going back in time to what then highly acclaimed and respected movie reviews Siskel and Ebert thought of BATMAN RETURNS: (and they did not love it)

    The final conclusion: Tim Burton makes “great looking pictures” but there is “no need” for Christopher Walken as Max Schreck in the movie..

  • Another BAT blast from the past

    Another BAT blast from the past

    We have been having some fun as of late finding some old gems related to BATMAN .. as THE Batman romps the box office in 2022..

    This one comes from tabloids in 1994 when Michael Keaton hung up his bat tights..

    Friends lamented it was because all the villains got the best lines.
    The story reported that Val Kilmer was coming next..
    And we all know how perfectly awful that went..